Privacy Policy
How information you share through bergfeinfield.com is collected, used, and protected.
Effective date: July 19, 2026
Overview
Berg-Feinfield Vision Correction ("Berg-Feinfield," "we," "us") respects your privacy. This policy explains what information we collect through bergfeinfield.com (the "Site"), how we use it, and the choices you have. This policy covers the Site only — our practices for protected health information are governed by our Notice of Privacy Practices, available at any of our offices.
Information You Provide
When you submit an appointment request or contact form, we collect the information you enter, such as your name, phone number, email address, and the reason for your visit. When you call us, standard phone records apply. Please do not submit detailed medical information through website forms; clinical details are best shared during your visit or by phone.
Information Collected Automatically
Like most websites, the Site collects standard technical information automatically: IP address, browser and device type, pages visited, and referring pages. We use analytics services (such as Google Analytics) that set cookies to help us understand how visitors use the Site — for example, which pages are most helpful. This data is used in aggregate and is not used to identify you personally.
Cookies
Cookies are small files stored by your browser. The Site uses them for basic functionality and analytics. You can control or delete cookies through your browser settings; the Site remains usable with cookies disabled, though some features may not function fully.
How We Use Information
We use the information we collect to respond to your inquiries and appointment requests, provide and improve the Site, understand which content is useful to visitors, and comply with legal obligations. We do not sell your personal information, and we do not share it with third parties for their own marketing.
Third-Party Services
Some features of the Site are provided by third parties with their own privacy practices, including our secure appointment form provider, online bill-payment portals, the patient portal, financing providers such as CareCredit, and embedded services such as Google Maps and video players. Information you provide directly to those services is governed by their privacy policies.
Your California Privacy Rights
California residents may have rights under California privacy law, including the right to know what personal information we have collected and to request its deletion, subject to legal exceptions. To make a request, contact us using the information below. We will not discriminate against you for exercising your privacy rights.
Children
The Site is not directed to children under 13, and we do not knowingly collect personal information from children through the Site.
Security & Retention
We use reasonable safeguards to protect information submitted through the Site and retain it only as long as needed for the purposes described here or as required by law. No method of internet transmission is completely secure, which is why we ask that sensitive medical details be shared by phone or in person rather than through web forms.
Changes to This Policy
We may update this policy from time to time. The effective date above reflects the most recent revision, and material changes will be posted on this page.
Contact Us
Questions about this policy or your information? Call 866-2-SEE-FAR (866-273-3327) or reach us through our contact page. See also our Terms and Conditions and Accessibility Statement.
Questions About Your Privacy?
Our team is happy to explain how your information is handled — on the website and in our offices.